When you’ve got a marketing budget the size of Nike‘s, a few international footballers and a glossy video aren’t really enough. That’s why its latest “My time is now” campaign is an all out interactive spend-fest, complete with a hidden Sega Sonic the Hedgehog mini-game. The standard YouTube version (as seen over the break) isn’t interactive, but head over to Nike’s official channel, and it’s a whole different ball game. Clicking on players slow-mos the action, bringing up player details etc., and there are nine hidden “tunnels’ to find — one of which being the Sonic game. Can you find it? Hint: look for the pitch-side adverts with go faster boot on. Your time is now…

Continue reading Elaborate Nike YouTube video has hidden Sonic Game (video)

Elaborate Nike YouTube video has hidden Sonic Game (video) originally appeared on Engadget on Mon, 21 May 2012 01:42:00 EDT. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

Fans of the Lincoln-Kennedy coincidences can appreciate similarly contrived dynamics in comparing Nokia and RIM (neither of which, contrary to the occasionally expressed opinion, has been murdered despite “Apple and Android” consisting of three words and 15 letters). Both companies are former smartphone market share leaders — RIM in North America, Nokia globally. Both have had success in developing economies with efficient operating systems that they plan to support indefinitely. Both developed reputations for high build quality and good antenna design, and both were initially dismissive of the iPhone as they continue to see Android as the path to commoditization. And after precipitous market share declines, both hired new CEOs. Nokia, a European company, hired a CEO raised in Canada. RIM, a Canadian company, hired a CEO raised in Europe. These men now struggle with keeping their companies part of a viable alternative to the two dominant marketplace offerings.

Since embarking on their new operating system strategies, though, there have been many contrasts. While Nokia hired an outsider as a CEO, RIM hired an insider. Nokia decided to adopt a licensed OS; RIM decided to build its own (based largely on acquisitions). And now that both the 2012 Nokia World and BlackBerry World conferences have passed, there’s an opportunity to assess their comeback progress.

Continue reading Switched On: Clash of the troubled titans

Switched On: Clash of the troubled titans originally appeared on Engadget on Sun, 20 May 2012 18:19:00 EDT. Please see our terms for use of feeds.

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Our hopes of taking the Fisker Atlantic for a spin next year just got dampened considerably: a big document leak has revealed that the more reasonably-priced alternative to the Karma won’t be rolling off the production lines en masse until mid-2014, a year later than we’d expected. Thanks in part to a factory overhaul, the only Atlantics rolling on their hybrid-powered wheels in mid-2013 will be prototypes. On the upside, we’ve learned more about the car itself, including a fairly brisk 0-60 time of 6.5 seconds courtesy of a 300HP-equivalent motor. Green drivers who thought that the promised lower price would put it into entry-level luxury will nonetheless get a reality check with that $ 50,000 to $ 60,000 target, even if it’s still a big savings over the six-digit Karma. There’s still a huge amount of leeway for things to change, but with our compatriots at Autoblog having confirmed that the documents were real and “highly confidential,” they may be a sign that the Tesla Model S will have free rein in the green luxury sedan world for a good year or more.

Fisker leak shows Atlantic production delayed to mid-2014, 0-60 in 6.5 seconds originally appeared on Engadget on Sun, 20 May 2012 09:06:00 EDT. Please see our terms for use of feeds.

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Excited for Nintendo’s new tablet-esque controller? So are the kids in TT Games’ QA department. An over-excited tester tweeted out an image of a slightly different Wii U slab than the one we laid hands on at E3 2011, teasing “look we what we have at work!” Answering the call does indeed reveal something worth looking at — a somewhat wider looking Wii U slate featuring two full-sized analog sticks (as opposed to 3DS-like circle pads), a pair of unmarked button-like squares, and a new starboard home for the controller’s plus and minus buttons.

The tweet was summarily pulled, of course, but not before our friends at Joystiq nabbed a screenshot. Naturally, the rumor mill started right up, churning out speculation of developer specific slabs, early prototypes and late redesigns. The truth? We’ll probably need to wait until E3 to find out, but we reached out to Nintendo for a comment all the same. We’ll let you know if we hear anything more than the usual “Nintendo doesn’t comment on rumors and speculation” line.

Alternative Wii U controller design makes brief appearance on Twitter, goes into hiding originally appeared on Engadget on Sun, 20 May 2012 02:25:00 EDT. Please see our terms for use of feeds.

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Going by Microsoft’s Greater China COO Michel van der Bel, the launch of Windows Phone in China is off to an auspicious start — enough to give Apple the shakes. He claims that devices like the Nokia Lumia 800c have helped Windows Phone reach seven percent of the Chinese market, or just enough to get past the six points of the iPhone. We’re waiting on hard data before we take van der Bel’s word: the top smartphone makers worldwide aren’t depending much or at all on Windows Phone, and the iPhone has a thriving gray market in China that masks some of its real numbers. Having said this, we’ve seen signs of Windows Phone enjoying a bit of a surge even in an iOS- and Android-loving Europe, so we’ll be watching to see if there’s an uptick in the number of buyers saying ni hao to Microsoft in the near future.

Continue reading Microsoft exec says Windows Phone outselling iPhone in China

Microsoft exec says Windows Phone outselling iPhone in China originally appeared on Engadget on Sat, 19 May 2012 18:59:00 EDT. Please see our terms for use of feeds.

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Dish has been tranquil about facing a longer FCC review period for its planned LTE-based 4G network, and now we might have an idea as to why. The satellite TV giant is telling the FCC that it only expects coverage to reach up to 60 million potential customers “within four years,” or about 2016 — six years after MetroPCS and Verizon first flicked their respective 4G switches. This is also assuming that the 3GPP cellular standards group clears the AWS-4 frequency band for LTE use. There’s speculation that Dish is giving the extra time so that it can sell the spectrum later, but we’d take the safe road and assume Dish is serious. After all, AT&T wouldn’t be trying to set tough conditions for Dish’s LTE if it didn’t think there was possibly significant competition on the way.

Dish warns the FCC its 4G LTE might come in earnest as late as 2016 originally appeared on Engadget on Sat, 19 May 2012 10:13:00 EDT. Please see our terms for use of feeds.

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If you found yourself longing for the minor tweaks Samsung made to the Galaxy Tab 10.1 in Germany earlier this year, you may be in luck: Apple’s filed for a preliminary injunction against the slate stateside. It isn’t the first one, either, Cupertino filed something similar back in February, though it didn’t quite pass legal muster. After gaining some headway earlier this week, Cook’s crew is in for round two, according to FOSS Patents, asking for Judge Koh to rule in their favor without a new hearing. Concerned consumers, however, can sidestep the whole mess by simply opting for an injunction-exempt Galaxy Tab 2. Details and speculation can be found at the source link below, just in case you aren’t already sick to death of the whole Samsung / Apple spat.

Apple files (again) for a preliminary ban against the Samsung Galaxy Tab 10.1 originally appeared on Engadget on Sat, 19 May 2012 02:29:00 EDT. Please see our terms for use of feeds.

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Man, what a show we’ve got for you this month. For starters, we popped by the Smithsonian, to check out the museum’s Art of the Video Game exhibit. And while the awesome Fifth Avenue Frogger game didn’t actually make it into those hallowed halls, we did take a close up look at the hacked arcade cabinet for the show. Speaking of video games (which we seem to be doing a lot these days), we’ll also pay a visit to the newly reborn Chinatown Fair and speak to the directors of Indie Game: The Movie. All of that, plus a performance by musician Alex Winston and the month’s latest and greatest gadgets. Keep your browsers locked to this spot!

Continue reading The Engadget Show is live, here at 6:00PM ET!

The Engadget Show is live, here at 6:00PM ET! originally appeared on Engadget on Fri, 18 May 2012 17:30:00 EDT. Please see our terms for use of feeds.

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